No theory forbids me to say "Ah!" or "Ugh!", but it forbids me the bogus theorization of my "Ah!" and "Ugh!" - the value judgments. - Theodor Julius Geiger (1960)

Stop starting with "Why" -  A systemic critique of the Golden Circle

I’m not a fan of the Golden Circle. It’s a compelling story, but it doesn’t describe how complex organisations survive, decide or adapt.
Here’s a brief overview of the five main issues with the Golden Circle, and a more practical alternative.
Curious to hear whether this matches your experience in organisations.